Women often blame the product for the unpleasant cakey texture of their foundation-covered face. While product quality does matter, it’s also possible that you have applied the foundation the wrong way.

Makeup artists know this and for beginners out there, you will benefit much from learning the steps outlined here.

Assuming that you have picked the right foundation shade, let’s begin with the actual process of application.

Essentially, the first step is priming the skin which entails cleansing, toning, and moisturizing the face. You will want a clean base for your makeup, always. And if you have blemishes to hide, cover them with a color corrector.

1. Choose your tool

Many are using the egg-shaped sponge (aka beauty blender) for applying foundation with more coverage. But you can very well use your fingers for a barely-there coverage or a synthetic brush for an even moderately light coverage.

Take your pick. Just make sure to clean your tools. Don’t reuse sponges or brushes already stained with other products or other foundation colors.

This can cause discoloration or coarse textures. Also, dip the sponge or brush in water, just enough to wet it, not soak it. This holds true for both liquid and pressed foundation.

2. Dab from the inside out

Avoid random movements when applying foundation for an even coverage and smoother finish. Dab the product from the central area of the face, around the nose, then gradually move towards the ears.

The idea is to concentrate the product in the middle. More crucially, your motion should be stippling.

Apply as little product as possible in pressing, small strokes, not sweeping nor rubbing motions. Starting with a minimal product amount is easy to correct and blend as well.

3. Dab from the middle up, then down

Starting from the nose area again, gently dab all the way to your brows and forehead. Make sure you evenly cover the areas in the forehead, which are prone to sun spots.

After which, you can proceed down to your chin and jawline. Some people prefer to have foundation on their lips, too. It’s a great way to hold the color of your lippies.

4. Let the product set

The most crucial part but often skipped is the setting phase. Be patient and give your foundation a good 5 to 10 minutes to set.

Let the heat from your face breathe out and blend with applied products. For a nicer matte finish, you may use a setting powder to be tapped on the shiny areas of your face.

Always, dust off the excess powder from the brush first before applying it on the face to avoid dumping unnecessary product drips and patches.

5. Blend

With your sponge, blend your foundation well. It’s highly advisable that you avoid applying makeup under warm, yellow lights. Use bright lights (natural is perfect) or invest in a quality vanity mirror for greater visibility.

You’ll know you have blended your foundation well when you see no visible lines, that is you can hardly recognize where your foundation begins and ends. Your face, neck, and ears are all in one unifying base color.

It’s a relatively easy process – one that you can manage without expert training.


Nicola is always on the lookout for the best beauty tools and skincare products. She believes in "prevention is better than cure" so she is always trying to perfect her beauty routine to avoid premature aging. Fun fact about Nicola: She owns a lot of sunscreens as she carries a mini sunscreen in each of her handbags and backpacks.